7 Top Tips for Testimonials.

I think we’ll all agree that getting testimonials is an invaluable addition to our marketing mix, be it utilising a case study on printed media, quotes from satisfied clients, having transcript on a testimonial page on your website, or have a video uploaded onto a dedicated YouTube Channel.

As a local business coach I find there is something very ‘British’ about business owners and their quiet reserve, feeling it’s a little presumptuous or rude to ask for a testimonial. The fact here is satisfied clients will, in most cases, be delighted to praise your business when they have had their needs met. In many cases they will be raving about your business to others without your knowledge. The tell tale sign here is often when a business seems to generate a portion of its business through referrals.

So I thought it might be useful to offer 7 ways to generate great referrals:

1.           As for testimonials.  You’ll already know your top clients, they will be delighted to offer you a testimonial. In all likelihood they are probably generating you business through referrals, so the question to ask is why? The answer will be the foundation of a great testimonial.
2.             What problem did you solve? In a testimonial ask for details on the problem you solved? It helps to get to the real reason they conducted business with you and why anyone reading the testimonial will resonate with immediately.
3.             List the benefits of doing business with you. We can often get tied up in wordsmithery, when a simple list of the benefits they will have experienced will form a great simple testimonial.  
4.             Feedback.  Use a feedback questionnaire. Keep the questionnaire concise and to the point, don’t bombard them with loads of questions. Maybe even give them the answers via multiple choice. Always remember to ask for permission to use their answers in your marketing. The best time to ask for feedback is directly on completing business.
5.            You write the testimonial. When you gather the feedback or have a verbal testimonial from your clients it's often a great idea to write it yourself or pass it onto a copywriter to draft it for you. Remember to always send the draft copy of the testimonial to the client to gain permission to use it and confirm they are happy to be named in it.  
6.             Images. Having great pictures with the client, their premises, sealing the deal with a handshake etc. will always help to raise the profile and interest of the testimonial. It will also help to have branding visible to build the visible recognition of your business and indeed theirs, a real win win.
7.              Video. By far the best way to publicise on the internet is with video content, it is search engine rich, simple to receive and with technology today doesn't need to be onerous. You can film and publish a testimonial in minutes. When making a video testimonial remember to make it interesting, prepare the question you want to ask and have a good setting. Not everyone will be prepared to give a video testimonial don’t just assume they will be happy to sit in front of a camera.

With this information it's time to get into action and build your portfolio of client testimonials. Having done business with others (especially B2B or B2C) why not offer them a testimonial, in all likelihood they will reciprocate.

Now that’s worth thinking about.

Here’s some of my example video testimonials. 

UPGRADE COLD LEADS TO REFERRAL STATUS

The primary reason people do business with you is they feel a high level of trust.  They trust you as a person, they trust your company, your product/service, and your price/value package.  This is why referred leads will consistently convert to clients 80%-to-100% of the time, while yellow page, or non-referred leads convert, at best, 20% of the time.  There’s a significant transferal of trust because of the mutual association with the referring person.  The idea here is to cause cold-calls to become warmer.

Creating a culture of referrals in your company. 

The underlying purpose would clearly be to accelerate the trust level your prospective clients/customers feel toward you and your company.  Here’s an idea you might use to achieve that.  Unfortunately, few companies ask new prospects "how did you hear about us?"  In doing so, it would help to track the return on investment of their marketing/advertising budget.  Even though most companies haven’t embraced this concept, I’d suggest you adjust your approach a degree or two further, and focus on gathering a variety of information that will enable you to connect the prospect to an existing, satisfied client.  Consider creating a script/process to gather additional information, such as:

·       where do they work, and have you done any work with other people at that firm

·       what do they do, and what other lawyers/teachers/insurance people, etc. have you worked with

·       where do they live and who else in that neighborhood, city, region, geography, or country have you done business with

Always be thinking about creating networks of inclusion.  Find a way to connect yourself to your prospect through a mutual association.  You’ll find trust levels soaring and sales closing faster and at a greater rate.

The Hierarchy of Needs

Abraham Maslow developed the Hierarchy of Needs model in 1940-50s USA, and the Hierarchy of

Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslow's ideas surrounding the Hierarchy of Needs concerning the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential (self-actualization) are today more relevant than ever. Abraham Maslow's book Motivation and Personality, published in 1954 (second edition 1970) introduced the Hierarchy of Needs, and Maslow extended his ideas in other work, notably his later book Toward A Psychology Of Being, a significant and relevant commentary, which has been revised in recent times by Richard Lowry, who is in his own right a leading academic in the field of motivational psychology.
Abraham Maslow was born in New York in 1908 and died in 1970, although various publications appear in Maslow's name in later years. Maslow's PhD in psychology in 1934 at the University of Wisconsin formed the basis of his motivational research, initially studying rhesus monkeys. Maslow later moved to New York's Brooklyn College.
The Maslow's Hierarchy of Needs five-stage model below (structure and terminology - not the precise pyramid diagram itself) is clearly and directly attributable to Maslow; later versions of the theory with added motivational stages are not so clearly attributable to Maslow. These extended models have instead been inferred by others from Maslow's work. Specifically Maslow refers to the needs Cognitive, Aesthetic and Transcendence (subsequently shown as distinct needs levels in some interpretations of his theory) as additional aspects of motivation, but not as distinct levels in the Hierarchy of Needs.
Where Maslow's Hierarchy of Needs is shown with more than five levels these models have been extended through interpretation of Maslow's work by other people. These augmented models and diagrams are shown as the adapted seven and eight-stage Hierarchy of Needs pyramid diagrams and models below.
There have been very many interpretations of Maslow's Hierarchy of Needs in the form of pyramid diagrams. The diagrams on this page are my own interpretations and are not offered as Maslow's original work. Interestingly in Maslow's book Motivation and Personality, which first introduced the Hierarchy of Needs, there is not a pyramid to be seen.
Free Hierarchy of Needs diagrams in pdf and doc formats similar to the image below are available from this page.

click to enlarge

(N.B. The word Actualization/Actualisation can be spelt either way. Z is preferred in American English. S is preferred in UK English. Both forms are used in this page to enable keyword searching for either spelling via search engines.)

Maslow's Hierarchy of Needs

Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all.
Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself.
Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs.
Maslow's original Hierarchy of Needs model was developed between 1943-1954, and first widely published in Motivation and Personality in 1954. At this time the Hierarchy of Needs model comprised five needs. This original version remains for most people the definitive Hierarchy of Needs.

http://www.businessballs.com/maslow.htm

Carrot, Egg or Coffee Bean

A young woman went to her mother and told her about her life and how things were so hard for her.  She didn't know how she was going to make it and how she wanted to give up.  She was tired of fighting and struggling.  It seemed that as one problem was resolved, a new one arose.  Her mother took her to the kitchen.  She filled three pots with water.  In the first, she dropped a handful of carrots, in the second she a few eggs, and in the last she placed ground coffee beans. She let them sit and boil without saying a word.  In about twenty minutes she turned off the burners.  She fished the carrots out and placed them in a bowl.  She pulled the eggs out and placed them in a bowl.  Then she ladled the coffee out and placed it in a bowl.  Turning to her daughter, she asked, "Tell me, what do you see?"

"Carrots, eggs, and coffee," the daughter replied.  The mother brought her closer and asked her to feel the carrots.  The daughter did and noted that they got soft.  Mother then asked her to take an egg and break it.

After pulling off the shell, daughter observed the hard-boiled egg.  Finally, Mother asked her to sip the coffee.  The daughter smiled, as she tasted its rich aroma.  The daughter then asked.  "What's the point, mother?"

Her mother explained that each of these objects had faced the same adversity…the boiling water…but each reacted differently.  The carrot went in strong, hard and unrelenting.  However after being subjected to the boiling water, it softened and became weak.  The egg had been fragile.  Its thin outer shell had protected its liquid interior.  But, after sitting through the boiling water, its inside became hardened.  The ground coffee beans were unique, however.  After they were in the boiling water they had changed the water.  "Which are you?" she asked her daughter.  "When adversity knocks on your door, how do you respond?  Are you a carrot, an egg, or a coffee bean?"  Think of this: Which am I?  Am I the carrot that seems strong, but with pain and adversity, do I wilt and become soft and lose my strength?  Am I the egg that starts with a malleable heart, but changes with the heat?  Did I have a fluid spirit, but after a death, a break-up, a financial hardship or some other trial, have I become hardened and stiff?  Does my shell look the same, but on the inside am I bitter and tough with a stiff spirit and a hardened heart? Or am I like the coffee bean?  The bean actually changes the hot water, the very circumstance that brings the pain.  When the water gets hot, it releases the fragrance and flavor.  If you are like the bean, when things are at their worst, you get better and change the situation around you.  When the hours are the darkest and trials are their greatest do you elevate to another level?  How do you handle adversity?

So, which are you…a carrot, an egg, or a coffee bean?

Some people make the future; most wait for the future to make them.

And that's worth thinking about…

5 Ways to Massive Profit

Hello everyone.

You will have read my blogs on networking and the power of such events. Here I am pictured with the global expert in business networking, the founder of BNI, Ivan Misner. Probably the farther of business networking as we know it. The notion of 'givers gain' is one which underpins my approach to business, creating synergy within business and business types.

To that end I would like to share with you all my most recent presentation from my last networking event; Sandy Parks (Exeter Chiefs Rugby Ground) first B2B Exhibition. I gave a presentation on 5 WAYS TO MASSIVE PROFIT. It is made up of two 10 minute presentations which will help focus your efforts on increasing your profit.

'You'll need to get into action once you have watched them'.

Enjoy.

WHY DO I NEED A BUSINESS COACH

Why Should You Have a Business Coach?

 

 

A Business Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.

The role of the Business Coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Business Coach will make you focus on the game.

The owners of small to medium sized businesses find it hard enough to keep pace with all the changes and innovations going on in today's modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!

As the world of business moves faster and becomes more competitive, having a Business Coach is no longer a luxury; it has become a necessity.  Your Business Coach at ActionCOACH Northwest Houston is trained to not only show you how to increase your business revenues and profits but also how to develop your business so that you as the owner can work less and relax more.

Your Business Coach will become your marketing manager, your sales director, your training coordinator; your confidant, your mentor. Your ActionCOACH will help you make your dreams come true ...

 

http://www.amazon.co.uk/gp/product/007146672X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=007146672X&linkCode=as2&tag=visisuppandch-21

Networking - A Powerful Communication Tool

Professionals are constantly networking to grow themselves and their businesses. It really works. Some people, however, resist networking for whatever reason, be it that they are too busy or impatient or that they aren't confident enough to put themselves out there. Still others are trying, but may not be networking in the best way. The following tips will help you and your business gain an edge through effective networking. Prepare.

Before any networking interaction, prepare as well as possible by learning as much as possible about the potential connections you will be interacting with. By doing this, you can target questions and tailor the conversation in a manner by which you will be better able to relate to people and see how you could work together. In addition establish what you aim to achieve from networking and what you are looking to gain and offer. 

Don't look at it as work. If networking feels like a chore, you won't be getting anything out of it. Go in with a positive attitude and really get into conversations in which you're talking to and learning from each other. Organic conversations will follow and you will make a better impression. Be genuinely interested in the other networkers, not to keen to talk about you and your needs and wants.

Team up. By working with somebody else in your networking efforts, you might find yourself being more successful. One way of going about this is to an event and talk up the other person and their ideas. Spreading positive views will, whether or not they realize it, make people more inclined to feel the same way. Essentially, it is extremely valuable to have someone there to look out for and promote you. Another route is to establish a strategic relationship with someone who is already reaching and interacting with your target. 

Add value. Networking is a give and take process, and you should focus on the give. You will have to give before you get. If you do something helpful for someone or provide some form of valuable service or insight, you will make a much better impression on these people that are likely asked for favors and advice all the time. Relationships will develop, and you will be better off in the long run. Join the right group. Don't waste your time and energy being part of a group that isn't valuable. The people in the group should provide resources, knowledge, and a willingness to share, and they should be influential. Communication should be consistent, respectful, and professional, and the network should offer support in overcoming challenges and frustrations.

Don't go into a networking interaction with a sales pitch. By conversing openly and informally, you will find that people are more inclined to do business with you. Suggest topics that are not difficult to discuss and really pay attention. Listen well to the other person and stay involved in the conversation. Be engaging and enthusiastic, mind your manners, and smile. Interact with the right people. When you go to networking events, the amount of people that are there for you to reach out to can be overwhelming.  Find the right ones. Talk to the organizers and influencers who understand the inner workings and have a lot of connections.

Follow up. After any interaction, you probably promised some sort of follow-up, like a phone call or sending some information. You must actually do it. Following up with the people with whom you made connections will demonstrate interest and availability and increase the likelihood that a mutually profitable relationship will blossom. Business networking can help you make connections, close deals, grow your business, and increase your likelihood of employment, but only if done correctly. Put these tips into practice in order to gain success in your networking endeavours.


The full article

This You Tube Video highlights all the salient points

http://www.youtube.com/watch?v=JY-PEvX4ySs