As Winston Said, 'Failing to Plan is Planning to Fail'

In my adult career prior to Business Coaching, I have only known the experience of having a plan and in a paradoxical twist understood fully that no plan survives contact with the enemy. In today's business context that certainly relates to the customer; 'no plan survives contact with the customer'.  That said without  plan you'll be running blind, reactive and unsure where you're going. With a plan and more importantly an 'end state' or 'intent' you achieve focused drive with knowledge of what you are doing and why. Planning focuses the mind and helps maintain discipline.

Here's my top tips on why planning forms a crucial element to getting started in business and remaining on course throughout.

1. The 'higher commander's intent'. When you first experienced that entrepreneurial drive to break away from a job and become your own boss; the business owner, you had a vision. That vision was the embryonic view of the future of your business. Knowing where you wanted to go the next question how you were going to get there, and communicating that journey to your team, bank manager or customers. Articulating the vision and forming the plan gives the focus and impetus to follow a course of action towards the success. The intent or the bosses intent is a written plan which tunes all parties into activities and action with a focus on achieving the intent.
2. By virtue of having a written plan you will have a series of milestones leading to the intent, to the vision. Essentially being able to chip away every day at the milestones will really highlight the progress step by step. A record of the journey and progress.
3. Focus on purpose. The actual process of writing and articulating your business plan will ensure you remain focused on the fundamentals, the lifeblood of the business. 

• The financial targets.
• Identify and focus on the target market with clear market research.
• Remain clear on the service or product for the customers. Details on the various aspects of customer engagement, managing their expectations.
• What is the marketing strategy, just how you are going to create the customer base.
• What the competition are doing.
4.  What if? A detailed business plan will enable strategies to be formulated taking into account various outcomes based on cause and effect. Having identified various potential outcomes will offer a series of solution and planning decisions to be made on the most probable course of action and have contingency in place. This increases the likelihood of achieving certain results and what actions need to be taken. 
5. The business plan forms the narrative for the cashflow forecast (finances in general), telling the story in numbers and supporting in words, it is afterall all about the numbers. A plan will also highlight the probability of success, show potentially when the return on investment will occur and what your targets are.  

Here's the important paradox in having any plan, they change. Having gone through the planning process will give you a great resilience and active response to the plan changing. Essentially you'll have a course of action in mind, likely to have worked through the potential of change and have contingency, being prepared. Arguably having the intent, the medium and long term vision in mind will allow you, the team and those who are invested in the business plan the dexterity to apply themselves in a manner to keep the end in sight.

Starting and running a business requires vision, a purpose and belief that you can succeed. Having a written plan with the vision in mind will increase the likelihood of success. See also my previous bloggs on why planning is so important. 

WHY DO I NEED A BUSINESS COACH

Why Should You Have a Business Coach?

 

 

A Business Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.

The role of the Business Coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Business Coach will make you focus on the game.

The owners of small to medium sized businesses find it hard enough to keep pace with all the changes and innovations going on in today's modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!

As the world of business moves faster and becomes more competitive, having a Business Coach is no longer a luxury; it has become a necessity.  Your Business Coach at ActionCOACH Northwest Houston is trained to not only show you how to increase your business revenues and profits but also how to develop your business so that you as the owner can work less and relax more.

Your Business Coach will become your marketing manager, your sales director, your training coordinator; your confidant, your mentor. Your ActionCOACH will help you make your dreams come true ...

 

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The GROW Model

The GROW Model is a tool which can help you or your coach to set goals and develop the action plan.  Whilst it is most commonly used in the context of one-on-one coaching, it can be employed in the context of personal goal setting too as a gauge to ensuring the goal is truly attainable. The GROW Model is essentially a framework for directing effective questions about the goal and its achievement.  It consists of 4 stages:

 

Goal: This stage involves us focusing your attention solely on the goal that you desire.  Here it is important that we employ all the tools and guidelines applicable to goals and the goal setting process.  The outcome of this stage should be a goal that is both clearly and precisely defined; accepting of course that it may well change in the future.  It will almost certainly require a self dialog and asking yourself questions, such as “what do I want to achieve”, “how might I make this goal more specific”, “how can I make this goal measurable” and “do I really think that my goal is achievable by me through my own efforts”?  We might also ask ourselves, “are there any sub-goals that I might include as milestones to reaching my goal” and “when do I want to have achieved my goal by”? Many of the questions can be formed though the SMART approach.

 

Reality: This stage involves us considering your current situation by reflecting upon where you are “now” in relation to the goal.  This must be done objectivity, however it is very easy at this stage to allow limiting beliefs to creep

in; be cautious.  Often people distort their reality with the opinions, judgements, expectations and beliefs of other people, in addition to those that they undoubtedly hold themselves.  For this reason it is important you maintain a degree of detachment and be descriptive rather than evaluative.  At the end of this stage it is usually worth checking that the original goal that we made is still valid and holds a level of priority, a solid reason why.  Many people find that they need to amend it in light of what they have learned about themselves during the reality stage.  The type of questions you ask yourself may include, “what is my current situation now with respect to my goal”, ”how close to my goal am I”, “what are the reasons for this” and “how do I think achieving my goal will make me think, feel and act in the future”? 

 

Options: Having looked at the reality of the current situation, this stage involves considering the options available in terms of how you might make the goal a reality.  It is important to recognise, however, that the purpose of this stage is not so much to find the “right” answer, as it is to create and list as many alternatives as possible.  In doing so, you should continually try to think “outside of the box”, whilst reflecting objectively on the relative strengths and weakness of each option, what things we might already have in support of each option, and yet other things you might need.  Throughout this stage you must

remain aware of negative assumptions such as “that option wouldn’t work” or “I wouldn’t be allowed to do that”.  By asking yourself effective questions, or better still getting other people to ask them, such as your coach, you can over-ride this negative and self-limiting tendency and challenge the reality of our situation by asking ourselves “what are the reasons for me thinking this way”.  Similarly, the “what if” approach often produces yet more options.  In this way you may ask yourself, “what if I had more time” or “what if this wasn’t the case”.  Often, however, you might be unable to see an option that someone else can, so be open to suggestion.  Here, you may ask others, “are there any options that I haven’t yet considered?”  But having asked the question we must at least be prepared to consider the answer!  Examples of other questions that you might ask during this stage might include “how might I achieve this goal”, “how have other people achieved similar goals” and “what other options might I have open to me”?

 

Will: Whilst the Options stage is about what you “could” do, the Will stage is about what you “will” do.  This is arguably the most important stage because it is the one in which decisions are made and from which action is derived.  It is during this stage that you ask yourself “what option/'s will I choose?”  Having run down our list of options and summarised them, you may well have just one preferred option that you wish to act upon or several that you wish to implement at once.  Alternatively you may prioritise several options on the basis of “if that doesn’t work then I’ll do this”.  Once you have made your choice, it is often a good idea to check that our chosen course of action will help achieve your goal.  It is then essential to commit to your time scale by asking ourselves, “when will I start working towards my goal?”  If we have employed the GROW Model properly, committing to our action plan in this way is the natural conclusion to the goal setting process.

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